Sunday, 2 February 2014

Foundation year - personal style and denim powerpoint

https://drive.google.com/file/d/0B4RaalzPpAAjVHVEanp6MFJfVDA/edit?usp=sharing

This powerpoint was the starting point of my fashion foundation year, explaining my own style, and some research we had done in class on denim. 

Kenzo - Essay discussing the AW13 promotional campaign

Using images and references, In this essay I chose the Kenzo AW13 campaign to discuss, as Opening Ceremony founders/designers Humberto Leon and Carol Lim are the brand's recently new creative directors, giving Kenzo an interesting and fresh lease of life. 

https://drive.google.com/file/d/0B4RaalzPpAAjUjBfUGFQRjhlZXc/edit?usp=sharing

My Tumblr

Lots of personal inspiration comes from my Tumblr and I find it extremely useful for fashion research. 

http://itsallsopeng.tumblr.com/



Foundation year - SS14 sportswear moodboard

Continuing the theme of sportswear I am continuing to examine this trend through my current project, starting with a moodboard including quotes and descriptions from the industry aswell as images.


Foundation year - Sportswear to streetwear moodboard

I chose to look at sportswear to streetwear as my WGSN SS14 trend, as I think its one of the most interesting and exciting emerging trends this year. 


Foundation year - my own age group demographic moodboard

For this moodboard, I was instructed to represent my own age range as a target market (18-23). 

Foundation year - my personal style moodboard

My first moodboard for the foundation year was to reflect and explain my personal style. I used images I took myself on a film camera, images from my Tumblr and magazine pictures, adding texture and leaving 'white' space.